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Seb Bishop - The online ads pioneer who sold Espotting for $186m

Name: Seb Bishop Nationality: British Companies run: eSpotting, (Red) In 2000 at the age of 26, Seb Bishop founded Espotting - the company that pioneered search marketing and Pay-Per-Click advertising in Europe. He expanded the business across Europe before merging with US based FindWhat.com in June 2004 in a deal which valued the company at $186m. In 2005, he led the global rebrand of the combined company under the MIVA name. Bishop is currently President and Chief Marketing Officer of MIVA (NASDAQ: MIVA). Over the last 7 years Pay-Per-Click advertising has driven much of the growth in the online advertising market, and in 2003 both Google (with their AdWords programme) and Yahoo! subsequently followed Espotting into the UK market. One of the youngest Presidents of a NASDAQ listed company (appointed to the role at the age of 31), Bishop began working in advertising at the age of 14 at Yellowhammer during his summer holidays and at 19 joined Publicis as an art director. From Publicis he moved on to Rainey Kelly Campbell Rolfe and was part of the company when they successfully took over Y&R London. During his advertising agency years, Seb created the award-winning campaign that launched Coca-Cola in Russia as well as campaigns for some of the world's most famous brands including Virgin, Diet Coke, HP, Renault and Nintendo. Under Bishop's leadership, eSpotting and MIVA have won a number of industry awards including Most Dynamic UK Media Company (Media Momentum Awards); Fastest growing IT company (Europe's 500 Awards); and Top 50 Creative Business (Financial Times). In addition to being on the board of MIVA, Bishop is also a non-executive director of Future Plc. (LSE: FUTR), the international special interest media group; is Chairman of the board of Steak Media, one of the fastest growing digital marketing agencies; and is a non-executive board member of AdJug, a new Internet advertising marketplace.

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