Name: Wilfred Emmanuel-Jones
Companies run: Comms Plus, The Black Farmer
'The Black Farmer', or Wilfred Emmanuel-Jones as his family and friends would have it, has become one of Britain's most recognised entrepreneurs. Moving from Jamaica to Small Heath in Birmingham as a young child, Emmanuel-Jones spent a great deal of time in the family allotment, where he began to focus on his big dream - owning his own farm.
That farm was a long time coming, but after a stint in the army (which he admits he certainly wasn't cut out for), time in catering, working as producer at the BBC, and setting up a marketing agency for food brands, his dream was eventually realised: Not to mention his running for parliament as a Tory MP, plus his own 'social enterprise' programme on Channel Four: 'Young Black Farmers.'
'The Black Farmer', as his Devon neighbours called him (the same people from who's expertise he gleaned in setting up his cattle farm), soon set to work growing his company of the same name with a healthy combination of hard work, strong branding, humour, 'guerrilla' marketing and award winning sausages.
Just years down the line, Emmanuel-Jones explains how he stuck to his dream, how he fought to get his fledgling products stocked by large supermarkets, and why now is the time to expand overseas and take the product from being a range of meat products to a restaurant chain.
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