Business Model

Trade Merchants' business model will be premised on replicating the proven and effective existing practices in the market.

Business Strategy

1. Well planned and executed PR and Marketing campaign.
2. Executing Sales plan and strategy.
3. Create viral video campaigns.
4. Give the software away for free (to non serious sellers).
5. Create Social Networking website apps (Facebook et al).
6. Dedicated education website teaching users how to use eBay.

Business Objectives

• To establish ourselves in the eBay market.
• Build a customer base - both small and large sellers.
• Execute PR and marketing campaigns.
• Develop on our existing software to enhance and add to.

Competitive Advantages

• We have in-depth knowledge of the eBay system and have great expertise in web technology.
• These have allowed us to create and do things on eBay that no other company has been able to do.
• We will build on and add to our portfolio to stay ahead of competitors.
• Currently, there exists no direct competition to what we do: because eBay is a very complex system to develop on - something we have mastered.

Management Team and Experience

Trade Merchants is underpinned by a first class management team that has driven the business to its current position based on its wealth of experience which covers every area needed to build and deploy Trade Merchants' product. Management has excellent IT and management experience and have collectively worked in companies like Deutsche Bank, IBM and Logica. We have excellent knowledge of IT and the eBay system.

Major Issues Facing The Business

• We welcome any advice on our business model in general.