Business Model

Revenue is generated from (i) certifications of online professionals and project buyers by experts; (ii) accreditation of category experts by category leaders; and (iii) the 500 leases for specific categories to category leaders. These payments are all made by monthly subscription.

Business Strategy

Ki Work is uniquely positioned in the high growth sector of outsourcing, especially off-shoring. Many of Ki Work’s target users are members of online social networks such as Facebook, LinkedIn, Xing and Viadeo. These are the Company’s primary channels to market. Ki Work is running a series of “teleseminars” drawing from users from across all the professional social networks.

Business Objectives

• Ki Work’s goal is to become a billion dollar business serving the needs of an estimated 100 million online workers worldwide
• The Company has developed a road map that will enable this goal to be achieved for a relatively low initial investment and customer acquisition cost.

Competitive Advantages

• Ki Work is the first mover in the outsourcing market to address both the sourcing and the operation of online work across multiple categories of expertise.
• It is also the first to facilitate the creation of trusted networks of professionals and buyers mediated by category experts.
• Within Facebook, Ki Work has first mover advantage as a marketplace for online work.

Management Team and Experience

Michael Wolff (CEO) has 30 years’ experience in startups in the technology, media and telecom sectors (TMT) in a CEO, consultancy, or advisory role. Also Karl Goldfield (Sales & Marketing Director); Jim Wolff (COO); Ketan Pandya (Technology Director); Mike Bell (Network Development Director; Olha Kutsevych, IT Project Manager.

Major Issues Facing The Business

• We welcome any advice on our business model in general.