Having seen his team in action it’s obvious Daniel Priestley’s Triumphant Events is different. The sparky Aussie moved to the UK two years ago to set up the event marketing and management company in the niche area of real issues facing entrepreneurs as well as the usual inspirational stuff you'd get elsewhere. He’d cut his teeth running under-age club nights at university and managing a native version of the company from the age of 21.

On arrival here aged 25 Priestley joined Adam Street, a private members’ club for entrepreneurs, and the Institute of Directors to build what’s now an enviable contacts book.

And he’s been damned successful in achieving twin aims of securing world-class speakers and a devoted audience, along with a healthy £2m turnover. Renowned entrepreneurs such as Mike Harris, who founded two £1bn banking ventures in Egg and First Direct, and Roger Hamilton, chairman of the world’s largest network of socially responsible entrepreneurs and a speaker on ‘wealth dynamics’, feature on the roster, with speakers also typically running ‘bootcamps’ with smaller groups of entrepreneurs after main events for £500 to over £1,000 a pop depending on length – providing another tidy revenue stream.

In its two years here Triumphant has hosted well over 300 events, at which more than 40,000 have attended. It’s no coincidence that as many as 50% re-attend. “Most event companies are as good as their last event. They’re not worried about brand; it’s just get as much cash out of the audience as they can,” says Priestley, who claims that’s one of the areas that sets Triumphant apart. “Events is a constant challenge. If I own a fashion store and people can’t turn up on the day of a promotion they can turn up the next day.”

With this in mind loyalty and trust are crucial, which is why Priestley’s built up an arsenal of affiliate partners. Its network of more than 800 drives interest to the extent that when just a week before an event at the London Palladium, which holds 2,500, there were just 600 bookings, the strategy came into its own. Hammering the phones and a bunch of new affiliate sign-ups ensured Priestley’s team averted disaster by delivering an impressive 2,200 attendees.

The company also invested a great deal of energy and money in developing its web booking system and making becoming an affiliate an incredibly simple process. Again, having viewed the data from the back-end with Priestley, there’s no doubt it’s an advanced system, boasting, as it does, the ability to get real-time data on bookings, affiliate performance, and key financials. The business is expanding through city event managers in Manchester, Edinburgh, Milton Keynes, Birmingham and Bristol with a series of licensee ventures. Priestley’s also in the process of merging with a couple of event players to share expertise across verticals and event formats, such as exhibitions, seminars and training. With this kind of future-proofing and with Priestley living up to his name as a man on a mission, Triumphant is one you’ll be hearing a lot about.